1st Milano Design Film Festival World Tour Greece—Athens | Design As Seen at the Cinema in Athens
● Opening Night Ceremony
Thursday November 5, 2020 | 19:00
Benaki Museum | 138 Pireos Street
● Official Festival Launching | Free Entrance:
Friday, November 6 — Sunday, November 8, 2020 | Greek Film Archive / Ταινιοθήκη της Ελλάδος | 48 Iera Odos St. & 134–136 Megalou Alexandrou St.
● Selected title of the general programme:
“Lights on: Projecting our Contemporary Future”
● 3 days, 30+ films (the majority Greek Premieres), & 20+ Greek and international guests
● Guest curator:
Michael Anastassiades with his dedicated section, titled “Arecibo Message”
What is it?
Milano Design Film Festival was born in 2013 to set an eagerly awaited yearly rendezvous with cinema and Design in Milan. A four-day event — preceded by a grand opening at the Triennale di Milano and then inaugurated at the Anteo Palazzo del Cinema — that brings together stories of architects and designers, styles, avant-garde movements, and investigations into major social issues.
Having already traveled to different cities around the world, this November, the festival arrives for the first time in Athens from November 6 to November 8, 2020. Design and cinema arrive in Athens, Greece, hand in hand, ready to introduce the city a novelty over a three-day event rich in premières, notable Greek and international guests, encounters, and discussions.
Milano Design Film Festival Greece & Cyprus, directed by Annie Markitanis, is meant to establish an annual appointment with Cinema and Design in Athens, expanding MDFF’s successful concept and format through a series of future stopovers around Greece and Cyprus.
A festival that investigates our current reality and contemporary living in all its forms, presenting a variety of points of view and projects, and explaining what projecting our lives means — in the near and distant future. The event projects ways of building, inhabiting, and experiencing cities, as well as delves into the relationship between man and nature. MDFF Greece — Athens explores and explains the different dimensions and expressions of such key themes as Architecture, Design, Sustainability, Artificial Intelligence, Urban Life, Biography, Art, and the Art of Thinking.
Following the notion “Learning by Watching,” the Event relies on the prominence and potential of the cinematic language in our digital era. The unique ability of cinema as the Seventh Art to inform, investigate, educate, entertain, engage, and bring together viewers from all walks of life. An event addressed to a wide range of audiences, from specialized professionals to those who consider a festival a pleasant and unique opportunity to get to know the world of design through cinema or, vice versa, to discover cinema as a tool for describing architecture and design.
MDFF Greece — Athens aspires to form a Greek MDFF community. The event provides a new context to erect a cultural bridge between Greece and Italy through a creative import and export, building new connections, and engaging the wider audience. Most importantly, MDFF Greece — Athens aims to bring forth national and international companies who see Athens as a new place, suitable to share their stories.
For the first time, the MDFF special curatorship “formula” for an in-depth thematic analysis and an independent gaze by a renowned professional — until now bound to the Milanese Event — arrives in Greece, during MDFF World Tour Athens 2020, with the presence of a prestigious name in the Design sector: The internationally known and awarded Cypriot- born, London-based designer Michael Anastassiades.
Michael Anastassiades will give his original contribution and independent interpretation to the Edition’s programming, through the selection and presentation of film titles and curation of special talks, all under his dedicated guest curator’s section, titled “Arecibo Message”.
* The first edition of MDFF in Greece — Athens, is organised with the support of the Embassy of Italy in Athens, Tempo Forte 2020, the Italian Cultural Institute in Athens, and the Italian Design Day 2020, with the theme: "Designing the future. Development, Innovation, Sustainability and Beauty". Get ready for the first rendezvous of Design with Cinema in the city and three days full of screenings, premieres, talks, and discussions, with Greek and International guests.